{"title":"IT'S PERSONAL- 01\/ The Return","description":"\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eComing to you on 1 Nov 2026.\u003cbr\u003e\u003cbr\u003eChapter I- The Return\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eSome comebacks are personal. This one is an apology to myself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eThe Return\u003c\/strong\u003e opens FREYJA's 2027 season with a return to the roots that made us who we are, reimagined with everything we've learned along the way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eRooted in Chinese heritage yet reinterpreted through Western corsetry, this collection brings a new perspective to the traditional cheongsam. Our signature classic cheongsams combine structured boning, sculpted bustlines, cinched waists and lace-up corset detailing to create a beautifully defined hourglass figure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eOver the years, we've continued to refine our patterns, construction and tailoring, developing our own approach to the modern cheongsam. Luxurious woven brocades, intricate embroidery and delicate lace meet precision tailoring and carefully developed corsetry. Made in Malaysia in limited quantities, each piece is a reflection of our dedication to craftsmanship, individuality and celebrating the female form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eFamiliar, but never quite what you'd expect. \u003c\/span\u003e\u003cspan\u003eClassic, but never conventional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThis season, we're taking everything that makes FREYJA, FREYJA- and giving it our very best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eFor everything I nearly gave up, and everything I chose to keep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThis is The Return. And it's personal.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eWith so much heart,\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eAnnabelle.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e","products":[],"url":"https:\/\/shopfreyja.com\/zh-hans-hk\/collections\/its-personal-the-return.oembed","provider":"FREYJA","version":"1.0","type":"link"}