Serai Atelier
You Are What You Wear.
SERAI ATELIER
A Raya Kebaya Collection by FREYJA
For many years, FREYJA has been known for our Chinese New Year qipaos- pieces that celebrate tradition through a modern, feminine lens.
Last year, we quietly introduced our very first kebayas. What began as a small debut was met with such warmth that it felt only natural to return to this silhouette again.
This year, we return with Serai Atelier- a collection of five kebayas created for Hari Raya.
Delicate fabrics, graceful tailoring, and thoughtful details come together in designs made for festive mornings, family gatherings, and evenings that stretch softly into celebration.
Lovingly designed as I travel for inspiration, and ethically produced by Malaysian tailors, Serai Atelier is our quiet tribute to tradition- reimagined in the FREYJA way.
For Raya mornings, golden evenings, and everything in between.
Made with love and a little magic,
Annabelle.









