Copyright Policy

COPYRIGHT & INTELLECTUAL PROPERTY POLICY

Last Updated: 1 November 2026

At FREYJA, we take the protection of our original work, creative content, brand identity and intellectual property seriously.

This Copyright & Intellectual Property Policy explains the rights associated with materials published on www.shopfreyja.com and the restrictions that apply to their use.

By accessing or using our website, you agree to comply with this policy and all applicable intellectual property laws.

1. COPYRIGHT OWNERSHIP

Unless otherwise stated, all original content and materials published on our website are owned by, licensed to, or used with permission by FREYJA Enterprise.

This includes, but is not limited to:

Website text, product descriptions and written content
Product photography, campaign images and editorial photographs
Videos, promotional materials and social media content
Original artwork, illustrations and graphic designs
Logos, branding elements and visual assets
Website layouts and original creative content
Other copyright-protected materials featured on our website

These materials are protected under applicable intellectual property laws, including Malaysia's Copyright Act 1987.

All rights not expressly granted are reserved by FREYJA Enterprise or the respective rights holders.

2. UNAUTHORISED USE & REPRODUCTION

No part of our website or its protected content may be reproduced, copied, modified, adapted, distributed, republished, transmitted, displayed or commercially exploited without prior written permission from FREYJA Enterprise, except where expressly permitted by applicable law.

Unauthorised activities include:

Downloading and reusing FREYJA's product photographs or campaign images for commercial purposes
Copying product descriptions, website text or other original written materials
Reproducing or modifying original artwork, graphics or promotional content
Using FREYJA's photographs or videos to advertise or sell products without authorisation
Republishing substantial portions of our website content on another website or commercial platform
Distributing or licensing our protected materials without permission
Removing or altering copyright notices, credits or ownership information from protected content

The fact that content is publicly accessible on our website does not mean it is free for commercial reuse.

Any permission granted by FREYJA must be expressly authorised in writing.

3. ORIGINAL DESIGNS & CREATIVE WORK

FREYJA creates original fashion designs and creative materials through its Made by FREYJA collections.

We reserve all intellectual property rights that are legally available to us in relation to our original designs, artwork, prints, patterns, photographs and other creative works.

Unauthorised copying or commercial exploitation of protected elements may constitute an infringement of our intellectual property rights.

Protection of individual fashion designs is subject to applicable copyright, industrial design and other intellectual property laws.

Nothing in this policy should be interpreted as claiming exclusive ownership of general fashion styles, garment categories, traditional clothing forms or design elements that are not legally protected.

4. TRADEMARKS & BRAND IDENTITY

The FREYJA name, brand identity, logos, distinctive graphics and other brand identifiers displayed on our website may be protected under applicable trademark and other intellectual property laws.

All rights in these identifiers remain with FREYJA Enterprise or the respective rights holders.

Accessing or purchasing from our website does not grant customers or other users any ownership rights or licences to use our branding.

Without prior written authorisation, you must not use FREYJA's branding in a manner that falsely suggests:

An official partnership or collaboration
Sponsorship or endorsement by FREYJA
Authorisation to represent or act on behalf of FREYJA
Affiliation with FREYJA Enterprise

Any use that infringes our legal rights or misrepresents an association with FREYJA may result in appropriate enforcement action.

5. PERMITTED USE

Customers and visitors may browse our website and view its content for lawful personal, non-commercial purposes.

Limited use of website content may be permitted where expressly authorised by FREYJA or where an applicable law provides an exception.

This policy does not prohibit activities that are legally permitted under applicable copyright laws.

Any permission to use our content beyond these permitted purposes must be obtained in writing.

6. ACCEPTABLE WEBSITE USE

Users must not engage in activities that damage, interfere with or compromise the security, accessibility or normal operation of our website.

The following activities are prohibited:

a. Website Interference

Using our website in a way that causes, or may reasonably cause, damage, disruption or impairment to its performance, availability or accessibility.

b. Unlawful Activities

Using our website for unlawful, fraudulent, harmful or unauthorised purposes, including activities that infringe the rights of FREYJA or third parties.

c. Malicious Software

Uploading, transmitting, distributing or linking to malicious software, including viruses, spyware, Trojan horses, worms, keyloggers, rootkits or other harmful computer programs.

d. Automated Data Collection

Conducting systematic or automated data collection activities, including scraping, data mining, data extraction or harvesting, without our prior written consent, except where permitted by applicable law.

e. Unauthorised Commercial Use

Using website content, product information, photographs or other protected materials for unauthorised commercial purposes.

FREYJA reserves the right to take appropriate measures against activities that violate these restrictions, subject to applicable law.

7. THIRD-PARTY CONTENT

Certain materials displayed on our website may belong to third parties, including photographers, creators, collaborators, suppliers or other rights holders.

Such content remains subject to the intellectual property rights of its respective owners.

FREYJA does not claim ownership of third-party materials unless those rights have been legally assigned or oth